Integrity: Honesty and consistency underline what we do.

 Christian Principals: We are inspired by Christian principals of serving all mankind above self. However, this does not mean that we discriminate non-Christians in any way.

 Accountability: We hold ourselves responsible for behaviors, actions and results.

 Compassion: Respect and caring for oneself and humankind, embracing diverse backgrounds and opinions in an inclusive and compassionate manner

 Excellence: In everything we do, we want to do it to the best ever known practices.

 Innovation: We value purposeful partnerships with all stake holders to instill an innovative culture in order to discover more.